Global Market Research Services (GMRS)
We have the capabilities to offer bespoke Research Solutions with fastest turnaround time and cost-effectiveness across Asia, Africa, America, Middle-East and Europe. If you want to contact us, please fill the contact form on our contact us page.
Our Expertise
Mystery Audits:- We can help you to see your business through your customers perspective. GMRS provides an insight into what happens when hard won prospective buyers are in contact with your sales and customer service.
Market Research:- We are a agency that offers services to capture market information needs comprehensively. We cover the full spectrum of market related information that a brand or a company may need in its pursuit of growth.
World's trusted one-Stop Agency
About us
We are a leading provider of Full-Service Research, Audits, Global Project Management, MR Operations and Online Panel Services. Our services include MR-Full Service, Global Project Management, Data Collection, Survey Programming, Data Processing, Analysis and Reporting.
Our methods and Philosophy
Our perspective is unique. Our approach is refreshing. And our solutions provide a comprehensive response to our client’s needs, not packaged data but custom solutions for clients. We offer services with the integration of qualitative and quantitative tools.
Our passion is to drive your business growth by combining consumer understanding and brand knowledge with intuition and innovation.
How are we different?
GMRS Pvt Ltd has an unparalleled reach to auditors and respondents. We cater to different industries including Healthcare, Automotive, FMCG, Sports & Leisure, IT, Retail, Finance, Media & Telecom, etc, and our services range from Mystery Audits, MR Operations to MR Full-Service and Panels Services. We help design collaborative solutions through consultative approach and robust domain knowledge generating insights for all stakeholders in the value chain namely customers, brands, investors, competitors, employees and even general public.
We have always considered people to be its core strength. The cumulative experience of the management team is more than 80 years with domain expertise in their respective fields. Each one of us in here has a vision to deliver quality. The collective expertise, talent and proficiency of our team help us to serve you with a difference!
Who are we?
GMRS is a leading global Market Research agency providing end-to-end research solutions, trusted by the best. Established in 2012, GMRS has worldwide presence to facilitate real market intelligence using latest methodology, best-in-class research techniques and cost-effective measures for world’s leading research professionals and agencies.
We are a leading provider of Full-Service Research, Global Project Management, MR Operations and Online Panel Services. Our services include MR-Full Service, Global Project Management, Data Collection, Survey Programming, Data Processing, Analysis and Reporting.
The collective expertise, talent and proficiency of our team help us deliver best-in-class services to our clients across different time zones with unmatched efficiency.
Mystery Audits
If you are a service provider who relies on employee-to-customer interaction, GMRS mystery evaluators can provide feedback on employee customer service delivery, product knowledge, and transaction completion times. It can help identify whether employees have been properly trained, recognize gaps in management, and identify exceptional employees.
MR Outsourcing
As companies contemplate foraying into the global marketplace for their brands, the intrinsic need to understand consumer minds, in places far and wide, becomes evidently invaluable. At GMRS, we recognize this inherent business need and design global solutions to best suit your objectives through our exceptional expertise in International Research Design and Global Project Management.
MR Full Services
We offer highly intuitive and innovative end-to-end solutions, which are based on learnings gathered over years of experience in working with the best marketing minds in the business. This innate knowledge is aided with latest analysis techniques and software packages to process information to provide market intelligence and deeper insights to marketing professionals.
Services
Mystery Shopping
Mystery Shopping provides an insight into what happens when hard won prospective buyers are in contact with your sales and customer service teams. It also lay-bare the areas of improvement both for quality of deliverable and its delivery channel. Our top most mystery shopping services in cities like Chennai, Bangalore, Hyderabad, Mumbai, Kolkata and other major cities across the country offer companies actionable intelligence for improving their business standards. Some of the benefits that come along with our best mystery shopping services in India are as follows:
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Increase brand recall value
- Maintain consistency of brand
- Improve areas in service delivery
- Monitor and measure service performance
- Improve customer retention
- Provide feedback from front line operations
- Monitor facility conditions - asset protection
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Ensure product/service delivery quality.
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Reduce Customer Complaints
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Accurate Customer Insight (ACI)
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Improved Customer Delight & Satisfaction Index (CDSI)
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Bring New guests
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Increase sales
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Closing gap between Customer expectations and experience
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Identify loopholes in management
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Improve Customer services Identify weakness
Mystery Shopping Operational Areas
Hospitality
The customer experience is what matters in this industry and nobody understands this better than us at WeMark. We provide customized standards for evaluation of your teams working at hotels, spas, Rejuvenation Centers, Resorts , Clubs and Pubs, coffee shops etc. We provide holistic reports and also suggestions to improve your performance.
Leisure
Customer contact and service is the prime focus of the Leisure Sector. Our Mystery Shopping researchers undertake the complete customer journey . This type of programme can provide meaningful feedback on your people and give an assessment of your facilities and standards of product quality. You'll be able to make any changes necessary and improve the commercial success of your enterprise.
Travel
Guest Service areas should be handled carefully by understanding the purpose of the guest's travel in order to provide required comforts and other related services during the travel.Our operations audits and trainings are customised to match the type of products and service this domain demands.
Retail
In the retail environment, it is important to know how well your team handles your customers. Mystery Shopping provides a true picture of your staff's customer service skills. Through our Mystery Shopper programme, one of our trained researchers will become a customer, visiting one or more of your outlets. He or she would provide reports on the general customer experience. From the results, you'll be able to evaluate their compliance with company procedures.
Automobile
Our programmes can be used to improve performance in every aspect of Automotive Sales and After-Sales. In motor dealerships, our programmes are used to measure Sales Performance against a dealer's Sales
Food Services
Our food services include quality checks for Restaurants, Quick Service, Take Away, Fine Dining, Bars, Nightclubs, Drive In, Coffee Shops, Home Delivery etc.
Family Entertainment Center
Our experienced audit teams also undertake routine quality audits for Malls, Cinemas, Theatres, Amusement Parks, where the performance can not be measured in numbers but requires customer satisfaction. We provide tailor made reports for such specific requirements.
Miscellaneous
Educational Institutes, Telecom Service Providers, Government Departments
MR OUTSOURCING SOLUTIONS
As companies contemplate foraying into the global marketplace for their brands, the intrinsic need to understand consumer minds, in places far and wide, becomes evidently invaluable. At GMRS, we recognize this inherent business need and design global solutions to best suit your objectives through our exceptional expertise in International Research Design and Global Project Management.
Take a look at the services offered:
Global Project Management
GMRS has an edge over others in providing global project management as we understand international market research well and advise clients on factors that should be considered while engaging in global studies.
In an effort to help researchers and marketers design and implement improved international research studies, Markelytics has trained project managers to prioritize, have clear understanding of project scope, focus efforts for specific results and to design and develop consistent methods for tracking results.
Our managers are periodically trained to understand both local and global nuances, knowledge management and transfer methods. We are prepared to face a variety of challenges to conduct research across borders with optimum use of people resources and proper communication among all stakeholders. We give detailed attention to the nuances related to Primary Data Collection and Questionnaire localization in each market.
Finally, a single-point of contact at Markelytics is what you get for hassle-free project management.
Global Data Collection
We do Research Design and Questionnaire design to effectively undertake Data Collection from various segments and geographical locations.
For Quantitative global data collection, we offer telephone interviews, internet studies, computer-assisted personal interviewing (CAPI), computer-assisted telephone interviewing (CATI), Paper and pencil interviewing (PAPI), door-to-door, E-mail and mail surveys, and online market research fieldwork. We prepare perfect questionnaires based on objectives ready for online survey, CATI or face-to-face.
For Qualitative research, we execute in-Depth Interview, Online and Offline Focus Groups, Competitive Intelligence and Desk Research targeting different markets across the globe including Asia, Africa, America and Europe.
Survey Programming
Utilizing the most technologically advanced tools to get you fastest results is what sets us apart. At Markelytics, we design surveys using latest technology, interactive tools, gamification techniques, etc. Our interactive surveys are revolutionizing the way companies worldwide conduct market research. Markelytics’ state-of-the-art survey design technology, using variety of components like Flash & HTML, makes surveys more engaging, interesting and rewarding for the respondents to aid quality data collection in a short span of time.
- Nebu
- Confirmit
- MR Dimensions
- EFS
- Beacon (Decipher)
- Several other client proprietary software
Data Processing
To process the data collected and insights recorded, we utilize a broad range of sophisticated software customized to our clients’ needs. Data cleaning and validation is important and we use open end coding, basic tabbing, Bivariate & multivariate analysis, Tabulation using any tabulation packages like SPSS, WinCross, Quantum, Uncle, Market Sight, etc, and advanced analysis.
At GMRS, we are proficient to interpret any kind of data on any platform. We generally use the below stated tools to turn raw data into meaningful information and business insights.
- SPSS
- WinCross
- Quantum / Qunvert
- Uncle
- Market Sight
- MS Access and other client specified packages
Analytics & Reporting
What we offer is reliable data reporting using latest tools and methods for Data Processing, Translation, Tabulation and Analysis.
Translation of questionnaires from one language to another, open-end responses or any other document also forms a part of Analysis and Reporting.
- Translation of open-end responses
- Data conversion and preparation
Reporting may involve charting and graphing, report-writing and data interpretation (using MS PowerPoint, MS Word) etc.
- Charts and graphics
- Report writing and data interpretation
Market Research Full Services
GMRS offers Full-Service Research in Consumer, B2C and B2B segments. We offer highly intuitive and innovative end-to-end solutions, which are based on learnings gathered over years of experience in working with the best marketing minds in the business. This innate knowledge is aided with latest analysis techniques and software packages to process information to provide market intelligence and deeper insights to marketing professionals.
Devising bespoke research solutions for our clients has been our forte all along. We believe in the totality of any process. The z-factor which we adopt to cater to our clients’ research needs is a combination of process and practical logic. Our core competence lies in understanding the specific need of the hour, using the best research design and techniques to arrive at quick turnaround solutions using our global field resources, Specialty Online Panels, telephone (mobile and fixed lines) and syndicated reports across the globe.
We do various kinds of traditional and customized researches like-
- Advertising and promotion research
- B2B and industrial research
- Brand research
- Channel and retail research
- Corporate and employee research
- Customer satisfaction research
- Mystery shopping insights
- Pricing research
- Product and packaging research
- Strategic market research
GMRS understands how to zero-in on a client's real and most pressing needs and deliver practical, effective and intuitive solutions that will give them a razor-sharp competitive edge. Our expertise lies in looking for workable solutions to complex and difficult problems and delivering on time and on the mark. And, we don't just do market research – we are in the business of delivering Powerful Insights.
